Crafting a High-conversion Website For One Of London’s Fastest-growing Accountancy Firm

The brief

Solution

Navigating a Transformative Digital Journey:
Taking Account entrusted us with a transformative mission – to translate their dynamic rebranding into a high-impact digital experience. Our task extended beyond designing a website; it encompassed crafting an online platform that resonated with their innovative ethos while preserving their client-centered values.

Strategic Insights and Discovery:
We embarked on a series of immersive discovery sessions, delving into Taking Account’s brand essence, aspirations, and industry position. These insights formed the bedrock of our strategy, enabling us to align their digital presence with their business goals.

An Insight-Driven Strategy:
Guided by the strategic insights, we meticulously formulated a strategy that underscored user engagement and conversion. Every facet – from design to content to user experience – was crafted to create a seamless journey that resonated with their clients.

Efficiency Amidst Tight Timelines:
The two-month timeline was both a challenge and an opportunity. We initiated the design and copywriting phase with precision and agility. Our experts collaborated to craft a design that not only visually represented their modern identity but also ensured the development phase had ample time to deliver impeccable results.

A Distinctive Visual Aesthetic:
Leveraging the revamped brand strategy, we introduced a fresh, contemporary visual aesthetic. The design embraced modernity while fostering intuitive navigation. User-centricity was at the core of our design philosophy, creating an interface that not only looked appealing but also enhanced user engagement.

Messaging That Resonates:
Our copywriting approach was grounded in empathy and relatability. Through carefully curated messaging, we conveyed Taking Account’s services in a manner that was easily comprehensible and aligned with the brand’s approachable nature. Colors and language were chosen to establish a strong connection with their target audience.

Merging for Coherence:
A central challenge was unifying three distinct sub-sites into one cohesive platform. Our development team orchestrated this complex task seamlessly, consolidating content, ensuring a smooth flow, and enhancing user experience. The result was a single, integrated, and responsive website.

A Launch Fueled by Impact:
In March 2021, the new Taking Account website was unveiled, marking a significant milestone. The numbers spoke volumes:

An impressive 51% increase in site traffic.
A remarkable 52% increase in user sessions.

Empowering Future Growth:
As Taking Account embraced this enhanced digital identity, they were equipped to drive their growth trajectory. The reimagined website became a catalyst for conversions, engagement, and an elevated user experience. By seamlessly amalgamating their brand refresh with strategic design, development, and digital marketing, Taking Account was poised for a future of sustained success in the competitive landscape.

The culmination of our efforts was the launch of the new Taking Account website in March 2021. The statistics spoke for themselves:

A remarkable 51% increase in site traffic.
A significant 52% increase in user sessions.

With this brand refresh and digitally transformed client-focused platform, Taking Account was empowered to not only keep pace with the fast-evolving landscape but also carve a path of continued growth into the future. As they entered a new era with a revitalized digital presence, their ability to serve clients and drive conversions reached new heights.

Responsive. Smart. Sleek.