Building Digital Presence for a Family owned Landscape & Pavers Business

Client :

Falcon Landscapes Pavers & Masonry LLC

Services Provided:

Website Design

Website Development

 

Building Digital Presence for a Family owned Landscape & Pavers Business

The brief

Falcon Landscapes, a family-owned enterprise in Phoenix, Arizona, held a strong foothold as industry leaders in landscapes and landscape design within the state. Their existing website, dating back to 2010, no longer aligned with their evolving business identity. They aimed for a modernized, visually appealing website that would resonate with their target audience and provide an intuitive user experience.

Challenge

The company’s proprietor engaged HU Digital Labs with a significant task—to build a new website from the ground up, integrated with robust marketing tools to gauge their digital impact. Their existing website was outdated, housing antiquated content that did not align with contemporary user expectations. Beyond aesthetics, the challenge was to craft a conversion-focused design tailored to the Arizona demographic. As veterans in serving similar businesses, we embraced the challenge of rejuvenating Falcon Landscapes’ digital identity.

Building Digital Presence for a Family owned Landscape & Pavers Business

Solution

We initiated our research and discovery phase for the new website, we conducted several interviews with the designers and owner of the firm to learn more about their business and the history of the business. These interviews provided great insight into where we’d direct our focus with the new website.

Supplied with the information from the research findings, we began work on the initial prototyping of the new website.

our skilled team of designers worked with UI/ UX team to create the entire wireframes. which was then reviewed by the team of copywriters to work on the content flow of the website, we conducted a zoom session with the falcon’s team to review the interactive wireframes of the website, after their approval the development team started working on the website and developed an elegant custom website for falcon’s need.

 

Result

The new website was officially launched in April 2019, the newly launched website managed to generate 50 leads in the first week from the google ad campaign that we did for the site for quick traffic, our SEO centered website, copywriting and SEO optimized solution helped them to thrive in this noisy digital world since the launch of the website they now have a huge digital presence and hundreds of positive reviews for social proof.

The business now gets 50% of leads from their website and ranks for 10 main keywords in Arizona, combined with social proof they have converted these leads into loyal customers.

Client Testimonial

As a non-technical founder, I’m so glad that I reached out to HU Digital Labs to revamp our website and increase the visibility of our company online. It was easy to schedule an initial consultation to discuss our needs and the services offered by HU Digital Labs. Once we settled on a website relaunch, the team immediately got to work and kept in touch with us on a daily basis. HU Digital Labs uses its own client portal to give us access to a ton of information about how our website is performing and the status of projects that the company is working on.

Joseph
Founder: Falcon Landscapes

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