Building and Growing Digital Presence for California’s Premier Orthopedic Surgeons

Resilience Orthopedics, an esteemed orthopedic clinic in the Bay Area, sought to establish a robust digital presence befitting their expertise in bone and joint care. Operating in a tech-savvy region, they recognized the paramount importance of a strong online identity. The project’s core objective was to craft a compelling campaign that effectively communicated their exceptional treatment for complex joint and bone conditions, motivating potential patients to take action and schedule appointments.

Our approach began with meticulous planning, recognizing the high expectations set for the new website launch. With a comprehensive strategy as our backbone, we formulated a cohesive digital framework encompassing new content, social proofs, and strategic conversion funnels. The Resilience Orthopedics website was envisioned to be more than just a platform—it was to be a dynamic experience that resonated with visitors.

Bringing the Vision to Life:
Our designers orchestrated a captivating visual language, centered around Resilience Orthopedics’ brand color—a vibrant teal blue that exuded a sense of wellness and vitality. This color choice aimed to create an inviting and energizing atmosphere without overwhelming users.

Holistic Development and Strategy:
From UI/UX intricacies to back-end development, and from crafting a new digital strategy to seamless implementation, HU Digital Labs seamlessly integrated every component to create a compelling and engaging online representation for this burgeoning healthcare brand.

In October 2018, Resilience Orthopedics launched its digital transformation. The impact was exponential. From gaining coverage in top Silicon Valley blogs to securing backlinks from industry leaders, the clinic’s digital footprint expanded rapidly. The tangible results were remarkable: a substantial 40% increase in new patients and an impressive 67% surge in revenue post-launch, fueled by the paid media campaigns we curated.

Furthermore, their online presence flourished, evidenced by hundreds of 5-star reviews across various digital platforms. The comprehensive strategy, resonant design, and impactful digital marketing initiatives converged to establish Resilience Orthopedics as a prominent name in their field, driving growth and success well into the future.