Branding Designing And Building A Website For Renowned Authority On Chess In Education

The brief

James is a nationally renowned authority on chess in education with over 30 years chess instruction experience whose passion for chess continues to help players to improve their skills and ability. Jim has successfully guided his students to the 13 National Championships! The game of chess was the number 1 game during the pandemic. More chess sets and boards were bought in the last 12 months than in decades dating back to the Fischer Spassky match in 1971-72, James wanted to tap into the chess education marketing by founding JVCL, with 10 instructors Jim wanted to reach the global audience. and shift his entire operations online

They approached us to create the website and digital infrastructure for the business, goal was to create a user-centered website that aligns with the service and nature of their products. It also had to be a seamless eCommerce experience optimized for sales (which were online 1-1 classes in this case ) and automated for the staff to operate. (Mostly instructors). They wanted to create a brand that parents, teachers, and students can trust, JVCL opted for our digital marketing strategy as well.

We conducted several zoom calls with the JVCL team to know about the business, the target audience, and to validate the idea itself.

After the discovery phase, our designers had the task to create a user-centered, modern, and eye-catching website design. The main colors on the website are Blue, Black, and white.

The branding was all done by the Hu digital labs design team, The whole development began with the analysis of the competitors(which was very low in this case as few others companies were doing 1-1 chess lessons. The target audience was parents who live in the US, Europe, and Australia. In the beginning, our designer has developed the website’s structure and all of the UI / UX elements.

according to the target audience in mind, we have had every instruction written for each step on the website to help parents book the slot for their children.

Our development team created a robust booking system tailored for JVCL needs, we then integrated one of the world’s most powerful content management systems to the website for the teachers and instructors to manage the bookings and integrated that with the Zoom, so the parents can get automatic meeting link for the chess lesson and similarly the teacher would get the notification that the class has started.

Once the product is tested in several sessions with founders and users we then deployed the entire website and started working on the next part of the project that was digital marketing

The results are an e-Learning website that makes online chess learning and purchasing the slot as good as perusing the in-person class. We’ve made the process easier that even an 80-year-old can book the class with JVCL and the process is so simple and easy that we received 20 bookings on the first week of launch.

We not only delivered an E-learning and eCommerce solution, but we also created a digital marketing strategy to engage and excite customers to book the slot for chess education.

We used different techniques to illustrate the importance of chess for home-schooled parents and persuade them to book chess slots for their children.

The website currently receives over 20,000 organic views per month from Google alone, and they are scaling rapidly into the chess E-learning leaders.

Responsive. Smart. Sleek.