A Digital Marketing Dashboard for CBS Group

CBS Group, a leading business management consultancy driving growth, job creation, investment attraction, and national development.

With a substantial digital marketing budget exceeding $3 million, CBS Group has partnered with HUDL to develop an advanced digital marketing dashboard. This dynamic dashboard empowers businesses to track and optimize key performance indicators (KPIs) related to their marketing efforts. The essential KPIs that the dashboard encompasses are:

1. Spend: Monitor and analyze their advertising expenditure.
2. CPM (Cost Per Mille): Measure the cost per thousand impressions, helping them to evaluate the effectiveness of the campaigns.
3. Impressions Won Data: Track the number of impressions their ads have secured.
4. Win Rate: Assess success rate by examining the percentage of impressions won.
5. Video Plays Started: Measure the engagement levels of  video ads, represented graphically with completion rates of 25%, 50%, 75%, and 100%.

To further optimize their marketing strategies, our dashboard also provides valuable insights through the following lists:

• Channel / App / Domain Names: Gain access to a sortable list of placements, accompanied by their respective KPIs.
• Top Performing Ads: Discover the most successful ads based on performance metrics, allowing them to make informed decisions.

The solution involves the collaborative efforts of CBS Group and HUDL to develop an intricate digital marketing dashboard tailored to the unique needs of CBS Group. This dashboard serves as a centralized hub for monitoring and enhancing digital marketing activities. It empowers CBS Group with real-time data insights, allowing them to make informed decisions and adjust strategies promptly.

The development process encompassed creating a user-friendly interface that intuitively presents complex data. Through interactive graphs, sortable lists, and comprehensive metrics, CBS Group gains a deep understanding of their marketing performance across various platforms and campaigns.

The result is an innovative digital marketing dashboard that positions CBS Group at the forefront of data-driven decision-making. By visualizing and comprehending KPIs and performance metrics, CBS Group can refine their marketing efforts, allocate resources effectively, and drive growth in alignment with their strategic objectives.

The collaboration between CBS Group and HUDL has yielded a powerful tool that not only showcases the effectiveness of digital marketing campaigns but also empowers CBS Group to elevate their consultancy services for clients seeking optimized business growth and development.